2647 West Foothill Boulevard, La Crescenta, CA 91214, USA
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We have same experience here in SoCal. Just wrote corporate and told them it was the last time.

Next time, I'll leave liquor at the register and keep doing that until something changes. Each time it happens, I'll gladly go to my other optional stores to complete my liquor needs. I utilize many other suppliers without the harassment of being carded at age 70+. I cannot imagine how demeaning this is to the employees, let alone us as customers.

We know there are cameras overlooking the employees shoulders, so they do not dare to not viably check our ID. So ridiculous, especially when we always input our "member" number for the transaction.

Product or Service Mentioned: Rite Aid Customer Care.

Reason of review: Liquor Sales ID Policy.

Preferred solution: Adopt a reasonable ID carding policy that does not insult customers.

Rite Aid Cons: Carded for id at age 70 plus.

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Rite Aid is also amassing customer birthdate data during the purchase of alcohol. Once you present your ID, the clerk is required to type this info into the cash register to "validate the legitimacy" according to policy provided by Nancy Virga, District Manager.

I suppose they are matching the birthdate with your rewards card data (if you have one) to build a complete profile of you and your purchases. Legally, only age verification (ID) is required for you to make a purchase... any other requirement is possibly an invasion of privacy, unethical and unlawful.

Rite Aid should amend this policy. Until then BOYCOTT


I recently tried to purchase beer at Rite Aid. My wife was with me.

I gave my ID as always but then my wife was asked. She didn't have ID on her so they refused to sell me the beer saying it was store policy that everyone in a party purchasing must present ID and be over 21. Really?

What if I was with my underage son? Would they refuse to sell to me then?


Being 70 doesn't mean others will risk getting fired or going to jail because you're offended that you get carded. It's the law, plain and simple.

You're not rebelling, you're just pointlessly giving people a hard time for following the law. It's not right when someone a third your age does it, and it's not right when you do it.