I've used Rite Aid for years as it is convenient and has great specials and didn't require any obligation via a card. Now, with the "wellness card" everything is advertised but some things only are discounted with the card that tracks your purchases and frequency.
I liked Rite Aid because you didn't need a special card to shop. My New Years resolution is not to shop at Rite Aid in 2010.
People should be insulted with their new tactics. Rite Aid has had many complaints via the DA for bait and switch techniques and this is right up there.